Monday, January 17, 2022

Have you been Utilizing Phony News Sites?

Fake news sites have been used and embraced by online marketers as a highly effective sales tool. You could have seen a fake news site or two before if you've been browsing the Internet and searching for product reviews.

The FTC has placed a ban on fake news sites. Here's what to know and what this means for online marketing.

The normal signs of a fake news site are whether supposedly legitimate news report video on a product along with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the item has been featured on these reputable news sources before, and the only real reason that these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.

The way in which these fake news sites have gotten away with it before by just using paid advertising to obtain their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means they have purchased a banner ad to appear on CNN's website
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That is one of many major ways which these sites have been in a position to sneak beneath the radar seemingly playing by the rules around this point. However now the FTC has passed a new law which forbids the usage of these sites as a marketing tactic. Several consumers were likely feeling betrayed and tricked until enough of them complained to obtain the Federal Trade Commission's attention.

It won't take extended because of this to pass into other niches. If you've been using these types of sites as your landing pages, it may be time for you to search for additional options when it comes to marketing your products or services.

The FTC has also fall on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a weight loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a picture of a thin "after photo" person are precisely what they're talking about.

While the FTC is tightening its watch over affiliates, there are still methods to happily coexist and make serious money online through white hat marketing practices. The key in terms of the FTC is concerned is transparency in marketing.

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Saturday, January 8, 2022

What precisely details to search for from a Product Review Site

Product Review websites abound on the internet, but they're not even close to all being equal in regard to honesty and integrity. Many product review sites seem to be unbiased in the beginning glance, but further inspection indicates their true intent: to only promote products favorably, so they can earn money via affiliate links https://www.bandf.ie/.

Here really are a few approaches to assess if a niche site and its owner(s) are just inside it for the cash, or if they feature honest truly neutral, consumer-oriented product reviews:

1. Who Runs the Site? An actual review site will have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) Way too many sites that claim to be 'product review' sites are very run by affiliates posing as "honest" reviewers, when in fact their sole intent is always to only recommend every product they write about https://www.complasinternational.ie/.

2. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. The same as scientific studies, there is a solid proclivity towards favorable bias of something if the reviewer didn't buy it himself. The fact that a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to stay objective through the length of the review.

3. Does the Website Review an Array of Products or Only One? A site that reviews a variety of products is more probably be neutral and a genuine review site than the usual site where only a single product is reviewed. Why would someone go to the difficulty of building a niche site for just one product and then give it a poor review? Of course the review is likely to be positive (although at times they may throw in a poor comment or two to give the look of being impartial https://earsense.ie/.)

Single-product-sites are well-liked by affiliate marketers because the search engines give strong weight to using keywords in the domain name (url title.) So if the product being reviewed is 'Acme List Building Secrets', then using a domain of 'AcmeListBuildingSecretsReview' will often give that site an increased position in the search engines.

4. Do the Reviewers Have Only Positive Items to Say about the Products They Review? A truly neutral product review site will have both positive and negative reviews. If most of the reviews on a niche site are glowing, and every product is endorsed, then there's a great bet that the reviewer is serving his own interests instead of these of the consumer https://www.outsourcesupport.ie/.

5. Does the Review Headline Utilize the Word 'Scam'? This is a classic tactic utilized by many unscrupulous reviewers to work with keywords in the title as well as to give the look of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - since it utilizes the keyword phrase in the title, as well as that phrase will mirror what people type in the search box when they've questions of a product.