Fake news sites have been used and embraced by online marketers as a highly effective sales tool. You could have seen a fake news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has placed a ban on fake news sites. Here's what to know and what this means for online marketing.
The normal signs of a fake news site are whether supposedly legitimate news report video on a product along with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the item has been featured on these reputable news sources before, and the only real reason that these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way in which these fake news sites have gotten away with it before by just using paid advertising to obtain their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means they have purchased a banner ad to appear on CNN's website
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That is one of many major ways which these sites have been in a position to sneak beneath the radar seemingly playing by the rules around this point. However now the FTC has passed a new law which forbids the usage of these sites as a marketing tactic. Several consumers were likely feeling betrayed and tricked until enough of them complained to obtain the Federal Trade Commission's attention.
It won't take extended because of this to pass into other niches. If you've been using these types of sites as your landing pages, it may be time for you to search for additional options when it comes to marketing your products or services.
The FTC has also fall on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a weight loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a picture of a thin "after photo" person are precisely what they're talking about.
While the FTC is tightening its watch over affiliates, there are still methods to happily coexist and make serious money online through white hat marketing practices. The key in terms of the FTC is concerned is transparency in marketing.
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